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Using Superdao for B2B lead generation
Superdao ran a campaign to acquire B2B leads for its own product. The campaign was a quiz with NFT rewards in collaboration with web3 marketing communities and was dedicated to web3 marketing professionals.
Superdao Ads team
- Designed the Marketing test content
- Set up a partnership agreement with top Web3 marketing communities
- Integrated Riddle tool in the website and set up automatic NFT drop
- Selected the targeting and prepared the Launch Kit
Superdao Ads partners
Promoted the test to their social media subscribers, consisting of mostly web3 marketing experts
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- 1.Access the test via the link in Superdao or a partner’s account Twitter post
- 2.Enter your email, wallet address, work position, and company
- 3.Answer the questions and submit the results
- 4.Receive an NFT with your score
Core metrics
- Total completions - 30,706
- Total money spent (gas fees only, no paid ads) ~ $206 (164 MATIC)
- High-quality leads - 205 users (1%)
- High-quality lead CPA ~ $1
- Partner leads - 26 (<1% of all completions)
- Users acquired (not allocated in Superdao userbase previously) - 253
Additional info
- Twitter post reactions - 100+ likes and 38 shares
- Campaign length - 2 weeks (12th - 27th January)
- Campaign timeline First hour mints - 9 First day mints - 101 First three days mints - 217 First 1k completions on the 4th day Last day mints - 3,708
- Wallet analysis High-quality leads positions - C-suite, founders, and marketing specialists A large part of test participants are members and contributors in DAOs (have utility NFTs) Marketing test NFT was the first NFT for over 90% of all participants A small number of participants are art collectors
- With no paid ads, social media announcements still result in high quiz participation. Users get curious about the quest and spend their time completing it.
- Compared to traditional advertising, the CPA of a high-quality lead can be cheaper in web3, even with the gas fees involved.
- Although campaign partners bring some quality leads, the results might not align with your initial expectations.
- Unless NFT hunters are restricted from participation in professional campaigns, there is a risk of mass cheating due to their distribution of the quiz answers on social media.