Audience overview
In the Audience overview, you can find the insights that simplify its understanding, as well as the wallet list with each user of this specific audience.
Highlights
Highlights is a section with the most useful insights displayed on top of any audience that helps understand the audience better.
Below you can find the definitions of highlights presented for each audience:
Active last 30d - the total number of wallets with outgoing transactions made by users on Ethereum and Polygon blockchains within the past 30 days.
Total balance - the total amount of money held in wallets based on ETH, USDT, USDC, and DAI, converted to USD.
NFTs owned - the total number of NFTs owned by the wallets on Ethereum and Polygon chains.
Wallet balance, USD - wallet distribution by balance based on ETH, USDC, USDT, and DAI.
Email - the number of wallets where an email contact is available.
Twitter - the number of wallets where a Twitter contact is available.
Influencers - the number of wallets with more than 3k Twitter followers.
Insights
You can also see other audience Insights, such as user interests and audience overlap, by clicking the Insights button on the top right in the Audience view.
Check our Insights help article to read more about metric definitions and calculation methods.
Wallet list
The Wallet list represents a detailed list of all the users included in the current audience.
It contains the following properties:
Wallet – an address of a user’s crypto wallet, displayed as ENS if applicable.
You can click on the wallet address to be redirected to Explore and see the detailed wallet information.
Rank (Superrank) – a ranking system measuring the performance and influence of web3 crypto wallets in Ethereum and Polygon chains. Read more on how we measure it in the Insights article.
Age – the wallet age assumed by the first transaction timestamp made by the wallet.
Labels – group tags used to categorize similar wallets. Additional information can be found in our Labels guide.
You can filter wallets by labels to create a user segment by pressing the Filters button at the top of the Wallet list.
Balance, $ – the total wallet balance based on ETH, USDT, USDC, and DAI, converted to USD.
NFTs – the number of NFTs held in the wallet across Ethereum and Polygon.
Twitter – the number of Twitter followers, where applicable.
Activity – a selection of quality events, communities, and applications of which the wallet holder is a part. We've scored NFT collections using such metrics as owner count, unique owner percentage, and user reviews, and highlighted the top ones.
Contacts – links to OpenSea, Etherscan, and Polygon accounts connected to the wallet address and linked Twitter accounts, if applicable.
Wallet list actions
You can find different actions on top of the Wallet list to help you with the navigation:
Search - look for a specific user by the wallet address or ENS name.
Filters - apply specific label filters to get a segment user list.
Add data - the action is in development by the Superdao team and will be added soon.
Export - download a CSV file with the granular audience data. Read more about the data that can be exported below.
You can also find an ellipsis button next to each wallet with an additional actions dropdown list.
Apart from Copy address, other actions are not available yet, but we are working hard to deliver them soon. Reach out to your Success manager if you would like to be notified once this functionality is published.
CSV export
If you need to export the audience data for the external analysis or integration with a 3rd party you can do it by using the Export option on the top right of the wallet list.
You can request a CSV file for the whole user list or a specific segment. To create a segment select the filters in the drop-down list.
Here is the data that we provide in the CSV export:
Wallet address - an address of a user’s crypto wallet
Rank (Superrank) - a ranking system measuring the performance and influence of web3 crypto wallets in Ethereum and Polygon chains. Read more on how we measure it in the Insights help doc.
Labels - group tags used to categorize similar wallets. Additional information can be found in our Labels guide.
Wallet created at - Unix timestamp of the wallet's first transaction.
ENS domain - a human-readable name for a wallet address, if exists.
NFTs count - the number of NFTs held by the wallet.
Balance, $ - the total wallet balance based on ETH, USDT, USDC, and DAI, converted to USD.
Twitter username - linked Twitter account handle, if available.
Twitter followers count - the number of Twitter followers, if applicable.
All transactions count - the total number of all outgoing transactions made by the wallet.
Last month transactions count - the total number of outgoing transactions made by the wallet within the past 30 days.
Blockchain (optional) - the chain of the audience's smart contract.
You can export a CSV file with a maximum of 1,000 wallets by default. To remove this limit, contact your Success manager or Support team.
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