Reporting overview

The Reporting tab provides you with a breakdown of your website traffic. It consists of the event analytics dashboard and wallet list.

Event analytics dashboard

Event analytics represents a dashboard with two event conversion graphs over the past 60 days.

Event conversion, %

The orange graph reflects the "page view" -> "wallet connect" conversion rate, while the blue graph shows the "page view" -> "target action mint" conversion rate over the specified period of time.

Wallet list

The Wallet list represents a detailed list of all the users who connected their wallets to your website.

The Wallet list

It contains the following properties:

• Wallet – an address of a user’s crypto wallet, displayed as ENS if applicable.

• Rank (Superrank) – a ranking system measuring the performance and influence of web3 crypto wallets in Ethereum and Polygon chains. Read more on how we measure it in the Insights article.
• Target - the target action (event) completed on your website.

• Source - the origin from which the user accessed your website.

• Labels – group tags used to categorize similar wallets. Additional information can be found in our Labels guide.
• Balance, $ – the total wallet balance based on ETH, USDT, USDC, and DAI, converted to USD.

• NFTs – the number of NFTs held in the wallet across Ethereum and Polygon.

• Contacts – links to OpenSea, Etherscan, and Polygon accounts connected to the wallet address and linked Twitter accounts, if applicable.

You can export the wallet list as a CSV file by clicking on the "Export" button at the top right.